In this episode of "Banking on Growth," host Michael Graham and guest Robert Zondag discuss how financial institutions can bridge the gap with current and potential customers by adapting to generational differences and evolving communication preferences. They emphasize the importance of leveraging social media platforms, shifting from transactional to relationship-based approaches, and creating unique, engaging customer experiences.
Robert highlights that 75% of Gen Xers use social media for information and connection, stressing the need for financial institutions to integrate these platforms into their strategies. The conversation also covers the value of personal advisory roles despite the rise of AI and robo-advisors, and the importance of using data to understand and enhance the customer experience. Don’t miss Michael’s personal perspective about adapting to new methods, reinforcing the necessity for continuous learning and openness to change. Institutions need to own their customer experience through intentionality and data-driven decisions, setting themselves apart by understanding their unique value propositions. Don’t miss this episode for ideas on how to evolve your strategies to better meet client needs, with Robert available for follow-up via his email, robert.zondag@wipfli.com.
This episode underscores the importance of embracing new approaches for growth and success in the financial sector. Don’t miss out!
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