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Marketing and Promoting Wealth Management Services in a Community Bank: Reaching the Right Audience

Community banking is one of the foundational pillars of everyday finance in America, and the strategic marketing and promotion of banks and their wealth management services have become integral to our success. In this insightful interview, we engage with Dr. Maribeth Kuzmeski, PhD, President of Red Zone Marketing and a distinguished expert in the field. Dr. Kuzmeski shares her wealth of experience and knowledge, providing invaluable insights into the nuances of effectively reaching and engaging the right audience for wealth management services within the context of a community bank. Join us as we explore both tried and tested strategies and new, ever-changing approaches that can help boost a community bank's marketing initiatives to new heights.

Reaching the Right Audience for Community Banks

As we look deeper into the power of financial services marketing, Michael Graham, CFP®, sits down with Dr. Maribeth Kuzmeski, PhD, President of Red Zone Marketing. Join us as we look into the strategies and tactics that can help these financial institutions connect with and engage the right audience and keep them invested in their wealth and finances. Dr. Kuzmeski, a distinguished expert in wealth management marketing, shares her wealth of knowledge and experience, offering practical insights to propel community banks toward growth and success in the dynamic world of finance. Tune in for a compelling discussion on reaching the right audience and maximizing the impact of wealth management services.

In our conversation with Dr. Kuzmeski, she emphasized the crucial step of starting with a strategic marketing plan. Beyond routine planning, she advocates for a deep dive into what an organization is doing right, analyzing aspects such as social media metrics, website traffic, and customer interactions. This conversation underscores the importance of a deliberate and informed approach to identifying and leveraging growth opportunities.

While online banks may offer convenience, Dr. Kuzmeski highlights the challenge of establishing meaningful connections in a digital landscape. She underscores the enduring desire of customers to engage with a person, emphasizing the importance of a comprehensive relationship that goes beyond transactions. Dr. Kuzmeski accentuates the crucial role of frontline staff in community financial institutions, as they become the face of the institution and contribute significantly to the positive experiences that customers value.

Further into the discussion, Dr. Kuzmeski highlights the pivotal role of social media in sparking initial interest, leading to further engagement through avenues like email drip campaigns. This strategic approach, starting with compelling content and utilizing social platforms, forms the foundation for building meaningful connections between financial advisors and their audiences.

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For more information on adding a wealth management services division to your community bank, contact us, and let’s start talking!